AI & Business Glossary
Common terms and acronyms used across Redo You, AI systems, and modern business software.
AI concepts
Bias
A tendency for an AI system to produce unfair or skewed results because of patterns in its training data or design. Good AI projects check for bias and add safeguards.
Embedding
A numerical representation of text, images, or other content that an AI can compare. Embeddings help search, match, and group information by meaning.
Fine-tuning
Training an existing AI model on your own examples so it responds more accurately in your tone, format, or domain.
Grounding
Connecting an AI's answers to real, verified information rather than relying only on what it learned during training. Grounding improves accuracy.
Hallucination
When an AI makes up information that sounds plausible but is false. Good AI systems reduce this with grounding, prompts, and human review.
LLM (Large Language Model)
A type of AI trained on huge amounts of text to understand and generate human language. GPT, Claude, and Gemini are well-known examples.
Multimodal AI
AI that can understand and generate more than one type of content, such as text, images, and audio, at the same time.
NLP (Natural Language Processing)
The AI capability that lets computers understand, interpret, and respond to human language in text or speech.
Predictive analytics
Using historical data and AI to forecast future outcomes, such as demand, customer behaviour, or equipment failures.
Prompt
The instruction or question you give to an AI. Good prompts are clear, specific, and include context to get the best output.
RAG (Retrieval-Augmented Generation)
A technique where an AI searches your own documents or database first, then answers based on that retrieved content. It improves accuracy and reduces hallucination.
Semantic search
A search method that finds results based on meaning rather than exact keyword matches. It helps users find what they actually meant.
System prompt
Hidden instructions given to an AI to define its role, tone, and boundaries. It shapes how the AI behaves across a conversation.
Temperature
A setting that controls how creative or random an AI's output is. Lower temperatures produce more predictable answers; higher temperatures produce more varied ones.
Token
A small chunk of text that an AI model reads and writes. Token usage affects cost and speed; long documents and detailed outputs use more tokens.
Training data
The examples and information used to teach an AI model how to perform a task. Quality training data leads to better, fairer results.
Vector database
A database designed to store and search embeddings quickly. It powers semantic search, recommendation, and RAG systems.
Sentiment
The emotional tone of a piece of text, such as positive, negative, or neutral. AI can analyse sentiment in reviews, emails, or social mentions at scale.
Business
Bottleneck
A point in a process where work slows down or gets stuck, limiting overall output. AI and automation are often used to remove bottlenecks.
Cash flow
The movement of money in and out of a business. Positive cash flow means more money is coming in than going out.
Churn
The rate at which customers stop buying from or subscribing to a business. Lower churn means stronger customer retention.
Conversion rate
The percentage of visitors or leads who take a desired action, such as filling out a form, booking a call, or making a purchase.
Digital transformation
The process of adopting digital tools and processes to improve how a business operates, serves customers, and makes decisions.
KPI (Key Performance Indicator)
A measurable number that shows how well a process is performing, such as response time, conversion rate, or jobs completed per week.
Lead
A person or business that has shown interest in your product or service and may become a customer.
MVP (Minimum Viable Product)
The simplest version of a tool or service that can be released to solve one real problem and learn from real user feedback.
Operational efficiency
Doing more with the same or fewer resources by removing waste, reducing manual work, and improving processes.
ROI (Return on Investment)
A measure of how much value you get back compared to what you spend. AI projects should aim for a clear ROI in time saved, revenue, or cost reduction.
Scalability
The ability of a business, process, or system to handle growth without breaking or requiring disproportionate extra effort.
SLA (Service Level Agreement)
A contract that defines expected performance, response times, and responsibilities between a service provider and a client.
Small business
A compact, owner-operated or founder-led company with a tight team and limited overhead. Redo You designs AI and automation solutions for this scale of business.
Workflow
A repeatable sequence of steps in a business process, such as receiving a quote request, scheduling a job, and sending an invoice.
CLV (Customer Lifetime Value)
The total revenue a business can expect from a single customer over the entire relationship. Also called CLTV or lifetime value.
Business systems
Booking system
Software that lets customers schedule appointments or services online. Examples include Calendly, Square Appointments, and Fresha.
CRM (Customer Relationship Management)
Software that tracks leads, clients, and interactions. Common examples include HubSpot, Salesforce, and Pipedrive.
Email marketing
Tools and campaigns for sending newsletters, promotions, and automated follow-ups to customers. Examples include Mailchimp, ActiveCampaign, and Klaviyo.
ERP (Enterprise Resource Planning)
A system that ties together core operations like finance, inventory, payroll, and manufacturing. Often used by larger businesses or those scaling fast.
Help desk
Software for managing customer support requests, tracking issues, and organising replies. Examples include Zendesk, Freshdesk, and Help Scout.
Inventory management
Software and processes for tracking stock levels, orders, and supplies so a business can avoid shortages or overstocking.
POS (Point of Sale)
The system used to process customer transactions in person or online, often tied to inventory and reporting.
Project management
Software for planning tasks, assigning work, tracking deadlines, and collaborating with a team. Examples include Asana, Monday.com, and Trello.
Accounting software
Software for recording income, expenses, invoices, and tax obligations. Common examples include Xero, MYOB, and QuickBooks.
Core concepts
AI (Artificial Intelligence)
Software that can learn patterns, make decisions, and generate useful outputs from data without following rigid, hand-coded rules for every scenario.
AI assistant
A conversational AI that answers questions, triages requests, or completes tasks for customers or staff — often embedded in a website, app, or messaging channel.
AI model
The trained system behind an AI application. It takes inputs (text, images, or data) and produces outputs based on patterns it learned during training.
AI agent
An AI system that can take actions on its own, such as sending emails, updating records, or booking appointments, rather than just answering questions.
Automation
Using software to perform repetitive tasks without manual intervention, such as sending follow-up emails, updating records, or creating invoices.
Chatbot
A text-based interface that interacts with users automatically. Modern chatbots use AI to answer naturally, rather than relying on fixed button menus.
Generative AI
AI that creates new content — such as text, images, code, or audio — based on patterns learned from training data.
Machine learning
A branch of AI where systems improve at tasks by learning from examples and data, rather than being programmed with fixed rules.
Services
Custom business app
Software built specifically for your business processes — not a generic off-the-shelf product. It fits your workflow, data, and reporting needs.
Discovery call
A free, no-obligation conversation where Redo You learns about your business and identifies where AI or automation could help.
Workflow automation
Connecting tools and triggers so business processes run automatically — from capturing leads to generating reports and sending notifications.
AI readiness assessment
A structured review of your business processes, tools, and data to identify where AI and automation can deliver the fastest, most practical wins.
AI strategy
A plan that matches AI opportunities to business goals, budgets, and capabilities so adoption is practical and measurable.
AI website rebuild
A service that redesigns and rewrites a business website using AI-assisted analysis, modern design, and conversion-focused copy.
Reputation Scanner
A Redo You tool that searches publicly available online data about a business and summarises reputation signals, risks, and opportunities.
Technology
API (Application Programming Interface)
A set of rules that lets one software system talk to another. APIs connect your website, CRM, accounting, and other tools so data flows automatically.
Cloud
Computing services accessed over the internet instead of from a physical computer in your office. Cloud tools are easier to scale and maintain.
CMS (Content Management System)
Software for creating, editing, and publishing website content without writing code. WordPress, Shopify, and Webflow are common examples.
CSV (Comma-Separated Values)
A simple file format for storing data in rows and columns, often used to move information between spreadsheets and systems.
Database
An organised collection of data that software can search, update, and retrieve quickly. Most business apps rely on a database behind the scenes.
Integration
Connecting two or more systems so they share data and actions automatically — for example, syncing form submissions into a CRM.
JSON (JavaScript Object Notation)
A common data format used by APIs and software systems to exchange structured information in a readable way.
Low-code / no-code
Approaches that build software with visual tools and minimal hand-written code. Great for fast prototypes and internal tools, though custom code is often needed for scale.
Middleware
Software that sits between two systems and translates or routes data between them, making integration smoother.
Open source
Software whose source code is publicly available for anyone to view, use, or modify. It can reduce cost but still needs setup and maintenance.
SaaS (Software as a Service)
Software you access via the internet rather than installing on your own computer, usually paid by subscription. Examples include Xero, Slack, and Google Workspace.
Serverless
A way of running code in the cloud where the provider manages servers automatically. You pay only for what you use and scale as needed.
UI/UX
UI (User Interface) is what a person sees and clicks. UX (User Experience) is how it feels to use. Both matter for tools your team will actually adopt.
Webhook
A way for one app to send real-time notifications to another app when something happens, such as a new form submission or payment.
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